NU living appoints Silk Road Marketing for Beechwood, a pioneering development of 251 customisable new homes.
Leading property marketing agency Silk Road Marketing, is excited to announce its appointment by NU living (part of Swan Housing) to run the marketing for its upcoming Beechwood project in Basildon, Essex.
What’s standout about this development is the opportunity it allows for customers to design their own home. From the type of house (there are five available), to choosing the brickwork to the layout of the living areas, number of bedrooms to all fixtures and fittings.
As part of the project, NU living will be launching its own home configurator, U Plan, which helps takes customers through the journey to design their ideal home. Silk Road Marketing will be delivering the main marketing elements for the project.
James Fenner: “For the past year we’ve been talking a lot about the importance of allowing customers a say in the design of their own home. In our own research, 85% of people said having the choice of options would be important to them. This takes it to the next level whereby you get to have a say in every element of your home. We’re thrilled to be part of this innovative project with NU living who at long last are a house builder that’s putting the customer first”