Unifying a property player: branding and marketing for a
wide-ranging property company
We knew Arbitrage well, having branded two of their developments. Due to the variety of their work across the Arbitrage Group (covering everything from real estate acquisition to asset management) their brand had inevitably become rather fractured.
Clarity was paramount, and the solution was easy. Clean up the branding system – one brand across the whole business. And then tighten up their marketing, with one website for all business units. Now everything sits under one website and one brand, which is much clearer.
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