York Place

The Centre of Action in Edinburgh

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The challenge

Bang in the middle of the New Town, York Place has a lot of competition on its doorstep from new builds to conversion apartments. With a relatively small marketing budget we needed to ensure the brand packed a punch.

The solution

Positioning York Place as delivering the best of Edinburgh was a slam dunk. Targeting thirty somethings meant the identity had to feel squarely contemporary, which we rolled out consistently across all communications.

The result

All the apartments were sold out within 8 weeks of launching confirming it’s been all action at York Place.

The Set - Picture This

A former film set transformed into stylish London apartments and townhouses

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The Old Laundry

New build apartments and townhouses: cleaning up in W12

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