The internet, premium listings, CGI’s, and other such factors are often mentioned when agents discuss their marketing tactics and plans. These are essential elements to selling your home, but they are only the beginning of a successful marketing campaign. Knowing your goals, your property's best features, your ideal clientele, and the properties in your market space will help you develop a comprehensive marketing plan.
1. It's a mutual exchange
Although we are aware of the current market climate and the nature of your most likely competition, you are the one who is most familiar with your development. We take the time to learn about the features, amenities, and other aspects of your development that are important to you, as well as any issues or concerns that will need to be addressed before, during, or after the sale. We also take the time to learn about your objectives for selling, any pricing constraints you may have, and any other relevant information. The marketing plan is the result of collaborative effort.
2. Pick out the selling points
Each development has its own special qualities that should be highlighted in the marketing. The best price and the most potential buyers won't come from a boring ad for a three- bedroom property near the town center. To "really" sell your development, we will seek for and utilise the following features and amenities:
- Where can you find the town center, schools, and other necessities?
- Is there nice outside area that connects the house to the surrounding environment?
- Is every room filled with natural light?
- How convenient is it to get to nearby cities via train and bus from this location?
- Is it a good time to buy and rent out this property?
- Could someone from another part of the country see themselves spending the weekend there?
It's crucial that you have a firm grasp on this information, as these features should be "sold" to prospective buyers during showings and emphasized in any listings or advertisements.
3. Learn to identify problems that need to be addressed.
Unfortunately, potential buyers rarely focus solely on your property's strengths but also look for reasons why they "shouldn't" buy. It's in our nature to act this way. People looking to buy your property are likely making one of the largest investments of their lives. A solid marketing plan anticipates problems and equips the agent with solutions before they arise.
4 Who exactly is the intended audience?
Once we know what features of your development will appeal to potential buyers, we can tailor your marketing strategy to reach them. We need to "cast the net as wide as possible" to find interested customers, but we also need to be as particular as possible so that we only "sell" the features to the people who are interested in them. Homes typically sell after 15 or so showings, but we expect a considerably higher "viewing to offer ratio" thanks to our targeted marketing. We'll use inquiries like these to narrow in on our ideal clientele.
5. What are the market's current offerings?
What other developments currently on the market will you have to compete with? How are similar listings marketed and priced? How can we distinguish ourselves from the rival firms? A "fact based" strategy is essential in this situation. We'll walk you through the market and help you figure out how to make your home stand out from the others.
The state of the market should also be considered. We will inform you of market trends, such as whether prices are rising or falling, if it is a buyer's or seller's market, whether there is a glut of similar properties on the market, etc. When you have all the facts, you can make the right choices.
It's time to get down to pricing details. In order to earn your business, many agents will offer you an exaggerated asking price. Be wary of internet valuation tools as well; they lack the sophistication to provide an accurate assessment of your development’s worth without a physical inspection. In the short term, you may feel good about being quoted an inflated price, but in the long run, you may spend a lot of time and effort without making a sale. You don't want your home to be on the market for too long, at which point you'll have to lower the price or risk it looking "stale" in comparison to other, more recent listings.