NEWS
Silk Road launches advertising service.
Most property marketing gets lost in a sea of sameness. A CGI and a list of product features tells you what it is, but, in a commoditised and generic market, fails to capture why you should purchase it.
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Here’s to the enemies of the ordinary
Ordinary brands and businesses don’t survive. Being vanilla is just that, beige. Like marmite, you want people to either love you or hate you.
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The future of property marketing: What’s in Store for 2021 and Beyond?
The UK property industry’s first step in future-proofing itself should be to look outside of itself at how consumers are communicating with and purchasing ...
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Technology and the Next Normal
The ‘next normal’ – the same as the last normal but has just arrived more quickly than expected. Like so many events, it’s a case of expediting existing trends not starting new ones.
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Silk Road creates a brand for a unique hotel room
Our client Maria Tibblin & Co was designing a room for Sleep & Eat and we created a brand to help elevate it and give it further meaning.
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Selling the lifestyle: Changing the image of retirement living
James Fenner was a keynote speaker where he looked at how we best encourage people to embrace the move to retirement living as they do overseas.
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Silk Road a founding partner of Gryphon
Gryphon Partnership is a new, one-stop-shop, created by seven leading businesses across the property and hospitality sector, to provide clients with the ultimate bespoke solution of best in class services, across all elements from design,marketing and operations covering inception to delivery.
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Building for wellbeing
James Fenner provided a Ted style talk at the RICS event to highlight the importance of wellbeing and how it can best me marketed.
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Homes are becoming smart. Are you ready for the digital revolution?
James Fenner hosted a panel on TECH@Housing at the Chartered Institute of Housing’s annual event.
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