The 1826

Converted apartments in London: There’s only one W1

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The challenge

Faced with a building comprised of 4 apartments in 3 distinct design styles meant finding a common thread to pull it all together was never going to be easy. This was compounded by the unfortunate timing of a bigger scheme launching a stone’s throw away, so we knew we had our work cut out for us.

The solution

We chose a name which referenced the building’s heritage, as the brand and marketing focused on the benefit of living in one of central London’s few remaining areas to retain its village feel.

The result

At the time of writing, 3 of the 4 apartments have sold within 8 weeks of launching, giving a bright outlook for the next generation of the 1826.

The York

A secret garden by the Strand

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Liberation

Silk Road’s own Australian wine brand for China

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