Drumsheugh Gardens

Edinburgh’s highest-profile conversion development

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The challenge

With a stunning Victorian façade and beautiful interiors, the challenge for this development revolved around price. How could we help the developer and agent justify £1.3m for an apartment?

The solution

A unique icon-based identity was created which had the perfect blend of ‘premium’ and ‘heritage’; from cloth-bound brochures and an immersive website, to films with the architect, agent and former head of the Edinburgh Heritage Society.

The result

After being empty for 3 years, the top two floors were let within 5 months of the new marketing being released. This led to a very proud tenant and a somewhat relieved client.

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