The Old Laundary

New build apartments and townhouses: cleaning up in W12

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The challenge

It was never going to be easy to clean up with the scheme having a mixture of apartments, houses and commercial space, but also being located between Acton and Shepherds Bush made destination branding vital.

The solution

Firstly, we leveraged the buildings history by calling it The Old Laundry and gave it a monochromatic 1950’s brand feel. Then we anchored it in Askew Village to help create a ‘village feel’ to the immediate vicinity.

The result

With a client set on relying solely on a big brochure to sell their apartments and houses we persuaded them that digital solutions were vital. Not only did we create their first development specific website but also an interactive tablet sales app.

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