Luxury branding backed with the Georgian
engineering of Edinburgh’s New Town
Selling off-plan in Edinburgh is not the norm, so we had to ensure the branding and marketing lived up to the anticipated product. We also needed to appeal equally to local and overseas purchasers.
We applied Georgian architecture principals to the property branding and married these with modern accents. We then created additional, relevant, rich content to appeal to those less familiar with Edinburgh’s New Town.
With no advertising budget, we knew we needed a high impact hoarding to drive awareness and interest. With 300 enquiries in the first week, it more than delivered.
The team at Silk Road were instrumental in the successful sale of 16 luxury apartments in central Edinburgh earlier this year. Through a researched and targeted marketing campaign we were able to command the highest prices sought for properties of their type in Edinburgh.
Silk Road’s high quality work provided our Sales Team the necessary tools to ‘sell out’ within 6 weeks of launch. A new benchmark for property marketing in Edinburgh has been set. We were so impressed with Silk Road that we have in fact engaged their services to help with our own corporate branding.
With the development being sold within six weeks of launch, the client was delighted with our approach. We’re now firmly ensconced in the Edinburgh property market.
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