Payments made simple
Roqqett is a new app which makes paying, moving and receiving money simple and safe. The initial brand identity had been created and we were tasked with developing it further (from a visual identity perspective) but as importantly from a positioning perspective. Finding Roqqett’s Why was crucial to ensure consistent development of the brand and business.
After clarifying the brand’s vision and values we stress tested the branding against it. We felt there was room for the brand to grow so help develop the branding and give it more layers to ensure it would stand the test of time. We then bought it all together in a set of clear guidelines to ensure the internal team would have a consistent approach to the brand and marketing.
Contemporary design bought to lifeView case study
Fresh perspectives on PaddingtonView case study