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The challenge

Sovereign Luxury Travel needed a new idea, a new look and a new tone of voice. These vital elements were getting a little side-lined and their business was in danger of following suit. They needed to stand out against the ever-crowded landscape of luxury travel brands.

The solution

We started out by creating a unique and relevant positioning for the brand. This considered their history, their core target audience and their product offering, alongside a fresh view on how the competition were positioning themselves.

We worked closely with Sovereign to develop a new visual and verbal identity. This retained some of the valuable brand elements, but with a more focused result. Now Sovereign’s brand feels far more distinct and bespoke while positioning them firmly as a serious player in luxury travel.

The result

With that essential work done, we rolled the new Sovereign brand out, encompassing a new website, brochures and advertising.

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