Murrayfield’s Secret Sanctuary
Working with two developers, on two different products (conversion and new build), each with their own interests was never going to be straightforward. Then the major challenge of selling 43 apartments off plan to a demographic which aren’t known for buying pre-completion added another layer of complexity.
Whilst we always kick start projects with a strategy workshop, it was an imperative in this case to get all interested parties to agree on the brand and marketing strategy from the outset. The amazing gardens within the development provided the anchor point for the branding as well as having a natural fit with the 55+ downsizers which would be likely owners. It was imperative to ensure that the brand and subsequent marketing worked well for both the new build and conversion whilst also letting each shine in its own right.
Life is very rosy for both clients with all the apartments having been sold prior to completion.
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