The Centre of Action in Edinburgh
Bang in the middle of the New Town, York Place has a lot of competition on its doorstep from new builds to conversion apartments. With a relatively small marketing budget we needed to ensure the brand packed a punch.
Positioning York Place as delivering the best of Edinburgh was a slam dunk. Targeting thirty somethings meant the identity had to feel squarely contemporary, which we rolled out consistently across all communications.
All the apartments were sold out within 8 weeks of launching confirming it’s been all action at York Place.
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